Five best SEO practices for the year 2020

Can you believe that the concept of Search Engine Optimization is almost half a century old?

Now, in 2020, the internet is a highly crowded place. Millions of websites constantly compete for that coveted #1 place in the Search Engine Result Page (SERP).

So, here’s the million-dollar question you should be asking. What should I do to appear on top of the SERP?

The answer isn’t simple, as the efficiency of your SEO strategy depends on many factors. However, here is something you can do.

 

Follow the best SEO practices that would make search engine algorithms
happy

Your SEO strategy should evolve with search engine algorithms

The search behavior of people is constantly changing. It has moved from desktop to mobile browsing, and from text-based searches to voice and images.

Search engine algorithms are constantly also evolving to address the changing search behaviors. They are becoming smarter and more human-like. So, your SEO strategy in 2020 should address these changes.

Stay tuned, and we will walk you through the best SEO practices for 2020.

SEO Best Practice 2020 #1 – Combine your SEO and influencer marketing

But, what influencer marketing has got to do with SEO? You might be wondering.

Influencers are authorities in their fields. People are looking up to them for opinions and reviews. But, how do

influencers can help your SEO strategy? Influencers often own high-quality websites or online profiles. When an influencer provides a backlink to your website, the search engine algorithms consider them as high-quality backlinks.

Hence, one of the best SEO practices in 2020 is to combine your influencer marketing with link building. Request your influencers to go a step beyond the product promotion and reviews, and ask for backlinks.

SEO Best Practice 2020 #2 – Optimize for search intent along with keywords

People search with various intent – to buy, to know, or to compare. So, your keyword research should also include intent research.

What’s the common intent with which people use your targeted keywords? For example, if you are selling a blood pressure meter and target the “blood pressure” keyword, you might be hitting the wrong audience.

Most of the people use the keyword “blood pressure” has an intent to know rather than to buy. So, make sure the keywords that you are targeting are often used with your desired intent. If needed, re-optimize your page to cater to that intent.

SEO Best Practice 2020 #3 – Optimize for Voice and Image search

According to research by Gartner, by 2020, 30% of searches will be through voice. Google reports that 27% of the online population is using voice search on their mobiles.

Statistics suggest that Google picks the results for voice search from the top three of traditional search results. Hence, to drive traffic from the voice search, you need to rank high (obviously!).

To optimize your content for voice search, include more questions and answers. Within the scope of your topic, add more questions, and try to answer them in your content. This conversational flow will help in voice search.

Image search is another trend. With the introduction of Google Lens, people are searching for what they see. You can tap into this new potential audience by optimizing your images.

  • Don’t skip image titles, metadata
  • Organize your main content around the image
  • Use fresh and original images

SEO Best Practice 2020 #4 – Concentrate on EAT

According to Google’s quality evaluator guidelines, the top quality characteristics of a web page are – Expertise, Authoritativeness, Trustworthiness(EAT).

Quality evaluators are those who manually review webpages and rate them. Even though their feedback doesn’t directly affect your SEO, Google uses it to fine-tune their search engine algorithms.

So, How can you improve EAT characteristics?

  • Your main content must be written by subject matter experts.
  • You must have quality backlinks from reputed websites.
  • Your website administration and content must be transparent.

SEO Best Practice 2020 #5 – The balanced featured snippet strategy

During the initial days of featured snippets, the SEO experts went gaga over it. However, Google is planning a de-duplication of it’s SERP. That means websites with featured snippets won’t appear again on the first result page.

If you are on rank #1 to #10 on Google search results and own a featured snippet for a keyword, after de-duplication, your rank might go below #11.

So, one of the best SEO practices in 2020 is to come up with a balanced featured snippet strategy. Do you really want to be the featured snippet for certain keywords? It’s not easy to answer this question. Depending on the nature of your business and analytics, you need to decide about featured snippets.

Follow these SEO best practices for 2020, and let us know how they have helped you improve your search rankings.

Do you have some tips to share? Please do share them in the comments below.

Evolution 2020: How B2B customers have evolved in the last few years?

Did you know that B2B marketing is at least a century old? In the last 100 years, B2B customer behaviors have significantly evolved. B2B marketing strategies have also changed over the years to address these changes.

Before the advent of the internet, B2B customers relied on the skill and expertise of the salesmen to make purchase decisions. Until the late nineties, B2B marketing was all about cold calls and sales pitches. However, in the last two decades, B2B customers have become more technology-centric.

To plan and execute an effective B2B marketing plan, it’s important to understand how B2B customers have changed over the last two decades. In this article, we will explore the major B2B customer behaviors to look out for in 2020.

What are the factors that affect their vendor selection and purchase decisions? Let’s dive deep. It’s essential to understand how B2B buyers have changed over the years to have a successful B2B marketing strategy.

Top 3 trends in the B2B buyer’s sphere in 2020

Trend # 1: Most B2B buyers are in the age group 20-35

Harvard Business Review reports that 73% percent of the B2B decision-makers come under the age group of 20-35. With the rise of start-ups and early career growth, the statistics seem credible. It means 73% of the B2B decision-makers are digital natives – people who are born and brought up during the age of digital technology. This affects the B2B purchase decisions.

The new B2B decision-makers include digital natives and millennials, and they don’t rely on eloquent salespeople or cold calls. They have new ways to verify a seller and make purchase decisions. B2B buyers perform a lot of online research about their sellers. They follow the digital footprint of the seller. They pay attention to what information the seller shares online, their digital marketing content, online reviews, and participation in support forums.

Trend #2: The B2B buyers are fed up with marketing clutter

A recent press release from Facebook shows 90 million small businesses use Facebook for their business promotion. Facebook displays billions of ads every day. In addition to the paid advertisements, there are Facebook pages. The small and medium business has at least 80 million pages on Facebook. We can see similar data about all other social media.

So, how does it affect B2B buyers?

  • The clutter in digital marketing has made the B2B buyers very conscious.
  • Broad-spectrum marketing on social media no longer influences B2B buyers.
  • Most of the B2B buyers don’t make purchase decisions just by seeing a digital marketing campaign.

Trend # 3: The B2B buyers spend more time online

The first quarter of 2020 has seen phenomenal changes in business operations. With the COVID-19 pandemic changing business dynamics, B2B buyers are spending more time online. With the advent of work from home, many are embracing the digital way of working. This has many effects on the buying process.

  • The buying process originates from Google search

The entry point of most of the B2B purchases is the Google search. Hence, one of the crucial B2B marketing trends of 2020 is around google search ranking and Pay Per Click advertisements. We will come back to this later.

  • The possible economic slowdown is going to trigger cautions spending

With the COVID-19 pandemic hitting the world hard, most of the economists foresee an imminent economic slowdown. As the economic growth dampen, the purchase decisions will become more cautious. The spending practice is going to change. The purchases will be scrutinized more stringently, and that is going to pose a lot of challenges to B2B marketing in 2020.

Marketing Insider Group

When designing a B2B marketing plan in 2020, it’s crucial to keep these customer behaviors in mind. It’s not sufficient to have great marketing content or budget. It’s important to concentrate on areas where it makes a difference for the B2B customers. Here are a few tips to stay on top of the B2B market based on customer behaviors.

Tips for better B2B marketing in 2020

  • In addition to great digital marketing, concentrate on online reviews and participation in online forums. 
  • Make a reputable digital footprint.
  • Avoid clutter in marketing.
  • Use more personalized and targeted advertisements.
  • Streamline your purchase process and market it.

“No one is buying, but everyone is learning,” Michael Brenner, CEO