Digital marketing trends are evolving every single day. In 2020, with COVID-19 pandemic, people are spending more time online. It’s the right time to experiment with some new trends in digital marketing. These new trends will help you reach a huge target audience.
In recent years, Artificial Intelligence (AI) has made its way into the digital marketing realm. The use of AI continues to be a top digital marketing trend, even in 2020. If you haven’t already experimented with this cutting edge technology in marketing, it’s high time to start. Every business around the globe is tapping into the massive potential of Artificial Intelligence for marketing.
Here are four top digital marketing areas in which Artificial Intelligence can be used.
- Chatbots and conversational marketing
- AI-powered personalization of marketing content
- Content creation and curation using artificial intelligence
- Computer Vision
We will briefly touch upon each of them. At the end of the article, you will have a good idea about the top digital marketing trends of 2020 that use Artificial Intelligence.
Artificial Intelligence in conversational marketing – Chatbots
Digital marketing is no longer an impersonal exercise of creating content and pushing ads online. Customers in 2020 value marketing that they can personally connect. Conversational marketing is a big part of Digital Marketing. Almost every website and social media have chat boxes to interact with prospective customers. However, it may not be economical to assign humans to handle hundreds of conversations online.
Artificial Intelligence provides a perfect solution – chatbots. Chatbots are in trend for some years now, but in 2020, digital marketing uses highly advanced chatbots.
The natural language processing technique of AI is effectively used to make chatbots sound just like humans. There are multiple benefits in using chatbots to interact with your prospective customers.
- Highly intelligent chatbots closely resemble human conversations
- With chatbots, you will be available for prospective customers 24*7
- Instant response to customer queries
- Connect to potential customers on a personal level
- Relieve customers from filling tedious surveys or forms
Studies indicate that customers like chatbots as they are prompt and accurate to reply, patient, and are highly personalized. While it’s a great idea to use chatbots in digital marketing, you should be careful about the conversation sequence and tone of chatbots. If used smartly, chatbots can be a great gift of Artificial Intelligence to Digital marketing.
Artificial Intelligence for personalized digital marketing in 2020
With the clutter in digital marketing content, customers no longer respond to generic advertisements or marketing campaigns. If you haven’t embraced personalized marketing, 2020 is the right year for it.
People spend a lot of time online, and they create a lot of content – in the form of social media posts, comments, and reactions. Artificial Intelligence provides the ability to analyze these customer data to create personalized ads. The following are some examples of personalized digital marketing using AI.
Personalized Ads – AI algorithms help to analyze data related to location, education, hobbies, career, and personal interests of your prospective customers. Based on this data, digital marketing campaigns can be customized to suit each target audience.
Personalized Emails – Instead of a generic marketing email, customers respond better to emails that speak to them on an individual level. If you have a great email audience, then AI will help you process the data of each of your customers to add personalization elements to their email. This data includes time preferences, interests, hobbies, jobs, and social circles. Superdry, a UK based clothing company, used AI to personalize their email marketing. They made a massive ROI with this technique.
Personalized Website experience – In 2020, the businesses are moving away from cheap, run-of-the-mill websites. Instead, with the use of AI, you can provide a highly personalized home page for your customers. On their returning visit, this customized home page will help your customers to connect better with the business.
Content creation and curation powered by Artificial Intelligence
In 2016, the Washington Post used an AI-powered software named Heliograf to write articles about the Rio Olympic Games since then. This AI-powered software has written hundreds of articles for Washington Post.
The natural language generation capability of Artificial Intelligence is a big boon for digital marketers who wants to create automated content in 2020. The content bots can help you create auto-blogs, ad content, and in-depth articles that are optimized for search engines. However, the content created using AI solutions might need to be verified and edited by humans.
Content Curation: This is another area where Artificial Intelligence can help digital marketing. AI-powered tools can search the web for content that is relevant to your business, share the same content. Content curation using AI also includes scheduling of content and releasing the content automatically through multiple social media.
Computer Vision – An AI solution for digital marketing
Computer Vision is a term related to Artificial Intelligence, where computers can derive knowledge from the digital images and videos that it process. With CV, computers not only display the images or play the video, but they can also understand what they are displaying and derive information from it.
That sounds really cool, right?
So, now let’s see how the AI-Powered computer vision helps digital marketing.
Brand identification for understanding competition – One of the major challenges for digital marketers to study the competition for a business they represent. With the help of Computer Vision, digital marketers can now scan millions of images to recognize brand logos and other indicators. This will help digital marketers to identify which brands dominate what platforms, helping the competitive analysis. Gumgum is a company that specializes in brand recognition through computer vision.
Gathering customer reactions – With computer vision, digital marketers can now analyze images that customers post as part of their review or social media post. Just like we analyze the written content by the customers to measure their satisfaction, now digital marketers can use computer vision to measure customer’s reactions.
If you haven’t embraced Artificial Intelligence for your digital marketing, 2020 is the year for it. As there is a huge online audience, your digital marketing strategy using AI will give you a high return on investment.
Have you tried Artificial Intelligence-powered marketing techniques? We are excited to know how it worked for you!