Do you own a website?
Are you wondering how to improve your Google rankings?
Have you tried a number of SEO methods, still don’t see any positive effects?
Are you looking for an easy yet effective way of optimizing your website?
If your answer to all the above questions is “Yes!” then you are in the right place. Stay tuned, and we will show two quick and easy ways to rank high in Google search results.
Method 1: Keyword reverse-engineering using Google Analytics
You might have already done extensive keyword research to identify the phrases you should use in your website content. However, due to the high competition of most of the popular keywords, you may find it difficult to rank for them.
So, what’s the way to find the right keywords, that you might be able to rank? Your trick is to use Google Analytics.
Step 1: Hook up your website with Google Analytics
Google Analytics is a great tool for you to find out the volume and nature of traffic to your website. It’s a free tool that comes under Google Marketing Products. It will help you identify the search phrases for which your site is ranking on Google. If you haven’t hooked up your website yet, here’s a great step by step guide to using Google Analytics on your website.
Step 2: Find the “moderately high ranked” query terms
Once Google Analytics starts analyzing your website traffic, you can find the search phrases for which your website rank “pretty” high.
For example, your website might be appearing on the second or third page of the Google results when somebody searches “men’s casual shoes.” Your Google ranking for this particular query term might be somewhere around 11. These are the type of keywords you need to find out.
How to do that?
Go to Google Analytics dashboard and find Acquisition -> SEO –> Queries. Here, you can see all the query terms for which you are ranking on Google. What you need is those query terms for which you rank between 11-20. Using the advance filters available in Google Analytics, you can fine-tune your report and find out all terms you rank moderately high.
Also, note down which page on your website is ranking for those keywords.
Step 3: Optimize your webpage for that “moderately high ranked” keyword
From your “moderately high rank” list of query terms, select a term that’s relevant to your business. Now it’s time to rank higher for that particular term. From the second or third page of the google search results, let’s take your website to the first page!
You need to improve the on-site SEO for that particular query term. How to do that?
Do a thorough analysis of your web page. Note down if the “exact” query term is appearing on the page. If not, don’t worry, we are going to add it.
Add the “moderately high ranked” search term in the following places.
- Use it in your page title
- Use it within the header (that means the <H1> tag)
- Use the key phrase within the body text; don’t overdo it, though!
- Use it in the page’s meta description
Step 4: Wait and watch the results!
After you have optimized your page for the “moderately high ranked” key phrase, wait for at least a week to check back your new ranking. We are sure it will give you a good boost!
A word of caution: Before you re-optimize your page for a new key phrase, make sure that the same page isn’t ranking even higher for some other term. In a nutshell, you don’t want to tamper the high ranks.
Method 2: Use the “related searches” keyword suggestions by Google.
The web crawlers that pick up data for the search engine results are very intelligent. In 2020, just using a few good old SEO techniques may not be sufficient.
You need to have relevant, up to date, and helpful content. For that, the content on your webpage needs to establish a relation to broader topics related to the main keyword.
How do you find these broader terms? The answer is the “Searches related to” field is shown at the bottom of the Google search results.
Here are a few simple steps through which you can expand the scope of your text and thereby improve your Google rankings.
- Run a Google search for the short tail or long-tail keyword you want to rank higher on Google.
- Look at the “Searches related to” section at the end of the result page.
- Try to incorporate those phrases in your page, without losing meaning.
This method is great in improving the “semantics” of your page, improve the scope of your content. It will present your page as a worthy candidate to the search optimizers and thereby increase your google ranking.
So, why wait? Try these two easy steps to improve your Google search rankings in 2020. Let us know how did these methods work for you.